The Dream Is To Make JPPI a Crane Maker

Since its establishment in 2012, JPPI has been holding a great vision, to become a leading company in port equipment maintenance and engineering service. The vision is very feasible since this company is driven by strong business foundation and experienced human resources, along with fully support of IPC and MTI as shareholders, while on the same time, it has captive market. IPC has 10 branches as captive market plus some subsidiary terminals.

“If all subsidiaries and braches use JPPI service in their equipment maintenance and engineering service, including spare part supply, I am sure, JPPI will harvest a large market,” Director for Subsidiary Companies of IPC Riri Syeried Jetta ever said to Indonesia Shipping Gazette.

And since operation in 2013, though it has not created profit yet, but JPPI President Director Bimo Widhiatmoko is really optimistic with this company’s future market, noted some appropriate strategies to seize it while hoping its parent company (IPC) direction board support to realize the strategy.

“Now we are hanging on maintenance works at the most,” he underlined, admitted that there are some works that have not been realized yet due to many factors including the contract framework that have not optimally support their business program implementation.

“We work according to the project based, meaning that we will get projects if equipments are recommended for a maintenance. This framework does not give us much benefit as we cannot work according to our plan, but just following the orders. Hence, we cannot optimally realize any of our services,” he said.

According to the JPPI business profile, JPPI has several services, including crane mobilizations, crane modernization, Port Equipment Maintenance & Repair Services, Consultant service, and maintenance and repair.

Crane mobilizations services are needed either when selling or disposing of cranes and whenever doing rearrangement. The modernization of cranes normally includes repairs and renewal of crane structures and mechanisms, while Port Equipment Maintenance & Repair Services relates to terminal equipment maintenance during operation, and consultant service relates to provision of human resources for the port equipments.

“We cannot optimally run those services whenever most of our works are project based,” said Bimo.
 Bimo expects for a periodic contract, even further to be a crane (port equipments) operator. “I am really sure, we can optimally run those services if we have a periodic work contract. And it will be much better if we become crane operator,” he said.

“Let us start it with our captive market (branch ports and subsidiary terminals of IPC). For example, we have one year contract, or longer, for any equipments maintenance and repair. Such contracts will support us to optimally run any of our services.” 

“Even, I also expect further, to be an operator of any port equipments. Not now, may be, but soon in the future,” he said, but noted that this called for a good will of any parties including the parent company IPC and branch ports and subsidiary terminals. 

Since tasked as President Director of JPPI three months ago, Bimo has taken some key strategies to improve this company performance. He made some organizational restructuring while on the same time built initial external cooperation and networking with some suppliers of port equipments and spare parts and even with some port equipment makers.

Relating to organizational restructuring, Bimo started it with changing the status of site coordinator to be area manager.
JPPI has come to all IPC branch ports led by site coordinator. “I changed their status to be area manager to support them to take strategic decision if needed. In addition, this will upgrade their authority in case of doing repair or to deal a work contract for example,” he explained.

Even, Bimo will soon upgrade their status again to be branch manager. “This is meant to support a fast step in making a decision to make a deal or any other strategic works,” he said.

Relating to initial external cooperation and networking, meanwhile, Bimo explained that JPPI has signed MoU with some suppliers and have made some intensive communications with equipment makers including with UT, Roll Royce, Bridge Stone, Cat, etc.

To Be a Crane Maker
Commending the potencies of JPPI business, Bimo underlined that JPPI actually has a very potential market in the future, not only relating to maintenance and repair, but further to supply of equipments and spare parts.

“Let us say our captive market is all branches and subsidiary of IPC. Then, we have started to do expansion to branches and subsidiaries of Pelindo I, III, and IV. This is a very big market and very promising,” he said.

According to Bimo, the market is not relating to maintenance and repair only, but to the supply of cranes and other port equipments as well as their spare parts. “How many cranes we need for all our ports nationwide in a year? Many! How many spare parts they need? Many!,” he said.

The market, he said, is also very feasible to be expanded to other special terminals (TUKS) or even to other sectors like forwarding business, warehousing, storage yard, etc. “They all need cranes,” he said.

“So, we are eyeing further, from maintenance and repair to be supplier. Some supplier and crane makers even have expressed their interest to appoint JPPI as the single distributor of their port products,” he said.

Bimo even has a dream that one day in the future JPPI will become a crane maker and the other products.
“This dream is very feasible. Let us have a look on our market. There is a very big demand. Why we must buy from other countries or other producers if we can make by ourselves,” he said.

“I think, this is not an unrealistic dream. This is very realistic and feasible. It only calls for our commitment and good will,” he said confidently.

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